SODIC Campaign

Client: SODIC
Duration: 4-Year Retainer (2020–2024)
Scope: Full-spectrum creative production across all SODIC projects

Challenge

Make real estate feel less like real estate.
SODIC didn’t want another developer-style “here’s a gate, here’s a pool” video. They wanted a partner who could translate blueprints into emotion, concrete into lifestyle, and land plots into living experiences. And not just once—we’re talking four years, across a dozen-plus projects, each with its own soul.

This wasn’t content creation. This was world-building, one shot at a time.

Tactical Focus

Cover the full SODIC universe:
Residential, commercial, coast, city—projects like:

  • VYE, The Estates, Villette, Beverly Hills, Allegria, CASA, October Plaza, Westown Courtyards, SODIC East, Karmell, Caesar, June, Sky Condos, Forty West

  • And commercial spaces like The Polygon, The Strip, Pavilion, Westown Hub, The Portal, Six West

  1. Keep the brand sharp:
    Every project had to feel like SODIC—but never like a repeat.

  2. Stay consistent without getting predictable:
    Style evolved. Quality didn’t budge.

Result

A full content arsenal used across digital, social, ATL, BTL, and anywhere else people scroll, watch, or click

  1. SODIC campaigns that didn’t just sell square meters—they sold visions

  2. A client-partner relationship that outlived most ad agencies and still hasn’t lost steam

  3. And a portfolio we’re unapologetically proud to show off

SODIC gave us trust. We gave them a visual legacy.

Solution

We embedded ourselves. Not metaphorically—we were there, in meetings, on scaffolding, under the sun, chasing natural light and fast edits.

  • Cinematic videos that gave viewers FOMO they didn’t know they had

  • Photography that looked like it belonged on a gallery wall, not just a billboard

  • Motion graphics that didn’t just animate—they explained, they sold, they convinced

  • Content playbooks that made SODIC’s comms team look even sharper than they already are

Each deliverable was built from scratch, tailored to the DNA of the project, and served with a production polish that told viewers: this isn’t just real estate—this is storytelling on real land.

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